That is the question

OK, so there are many other questions too, but this is something I have been pondering for some time now, regarding specific elements of on page optimisation on a number of websites.

The problem is that what is good for seo, is not always good for conversions, yes I know they are all part of the same process and without the other each would basically be completely ineffective anyway, but bear with me and I will elaborate.  What we don’t want, is to create huge numbers of low quality site visitors, as this will still not help the number of sales generated by the site.  It may even have a negative impact on rankings longer term by increasing the bounce and exit rates whilst reducing the number of page views and time spent on the site. Here are a few things to be careful about:

1. Freebies and Incentives

Whilst everyone likes something for nothing, these type of tactics for improving the number of site visitors (such as mentioning these offers in the title tag or meta description tags) can lead to large numbers of low quality visitors and those who may well buy, but are shopping on price, not a good tactic if you aren’t the cheapest.

2. Focus on relevant Navigation

There may be many areas on your site which are designed to capture visitors, they are probably, or certainly should be, focused on very specific key phrases or groups of keywords, but are primarily there to attract visitors and steer them to your sales pages, if this is the case try to avoid sending a visitor to them, but just to your key sales pages or contact form.

3. Optimisation of Title Tags

I’ve already touched on this, but it’s essential to get a balance of a keyword rich tag for optimisation purposes, but also to make sure it’s appealing to somebody browsing the web, the right balance is key here and you will need to experiment to work out what’s right for your site and target audience.

I hope that has given you a little food for thought and helps in the success of your website.